Pernod Ricard Emeishan Distillery Experience
Experience Blueprint Proposal. Pernod Ricard's inaugural malt whisky distillery in China, nestled in Emeishan, Sichuan, promises a captivating blend of tradition and innovation. Our winning pitch for the visitor center journey combined a digital exploration, poetry, mystique, and education to immerse guests in the whisky's story linked to Emeishan's landscapes, resulting in a collaborative effort to refine the experience blueprint.