Shanghai Jiuguang Department Store
Brand Logotype & Identity. Nestled in Shanghai's bustling center, Jiuguang department store is a sought-after shopping destination. Tasked with revitalizing its image and brand identity, we collaborated with our Paris team to create a concept inspired by the store's name, "forever light". Through the use of shine and brightness, we infused a modern, eye-catching upgrade into the store's facade, interior, and logo.