Yanlord Shopping Mall, Chengdu

Brand Identity. In partnership with interior design agency Debelle De Montby, I was tasked with crafting the logotype for Yanlord's prominent shopping mall in Chengdu. Collaborating closely with the interior designers, we conceptualized a brand theme centered on an urban retreat with immersive experiences. The logotype design drew inspiration from the architecture and landscape, reflecting a flowing river within the space, culminating in the formation of the letter "Y" for Yanlord.